- Posted by admin123
- On March 1, 2017
You may have heard the media buzz about artificial intelligence, but only a few news channels have adopted this marvelous technology. The day is not far when 90% of business will utilize this technology, sparking a revolutionary change in business growth. AI technology is not new, but it has become the hottest tech not only for businesses, but also for students.
AI technology will continue to boom in the coming years. It gives publishers new tools through which they can deliver their message to their audience.
Technologies Shaping the Media Industry
In the past, the media industry relied on content distribution, and they had a great advantage in this regard in the pre-Internet days. After the technological innovation of the Internet, their monopoly on content distribution disappeared. Now anyone can log on to the Internet and access information about news and events from a huge variety of sources.
The media industry is based on the experience they provide to their audience. Most people don’t believe that AI is changing the world and thus people’s lives, but it is a fact. There’s a new app called “Banjo Claim” that is changing the way breaking news is produced by using digital signals, social media, geo-location info and other tools without requiring people to go to the exact location to report on the news.
A competitive advantage of AI is relevancy. That means providing the right information at the right time by connecting other people.
Technologies and Trends That Will Have a Great Impact on Media Businesses in 2020
What do you imagine AI will be like in 2020? There will be more advancements related to the media industry in the coming years. Right now, AI is like a trailer and the full movie is yet to come.
In the coming years, consumers accessing the news will be able to use incredible features such as chatting with bots and using voice applications. There will be synthesized systems which will provide content more relevant to their interests, giving them a customized experience. For contextual relevancy, the new apps will contain integrated machine learning along with AI.
What Should the Media Industry’s Next Step Be?
When investing in AI technology, media people need to better understand the consumers’ interests and the content they view. It helps to build a great relationship with consumers. The best way to keep in touch with your audience is email. Although email is considered an old and boring way to connect, AI has given it a new touch to provide a new experience for consumers.
Should Media Businesses Attend FUSE?
FUSE is a great opportunity for media leaders to gather, share ideas, explore the newest technology trends, and build relationships. Media industry members attending FUSE will learn about the upcoming technologies and trends before using them. FUSE demonstrates the insights of AI and ML to help industry leaders keep up with technological advancements.
Discover New Technology-Based Opportunities for Business
For a better consumer experience, it is vital for media people and publishers to understand the capabilities and uses of AI technology. By getting educated about AI technology, the media industry can better propagate relevant content, providing a customized user experience. The technology also helps media companies learn about their customers and deliver news they are passionate about. Boomtrain and its partners are teaching the world about the various aspects of this new technology.
Big media firms are already taking advantage of this technology to reach potential consumers. They are providing enhanced experiences for advertisers and consumers, making a long-lasting impression and earning high profits.